How Intelligent Automation Is Reshaping the Future of Digital Business Operations
Introduction As organizations accelerate their digital transformation journey, Intelligent Automation...Read More
Master the fundamentals and prepare to
explore the intricacies
This course introduces the foundations of business analytics as a basis for data-driven decision-making. Students will gain hands-on experience in data preparation, visualization, descriptive statistics, regression, and forecasting using Excel and Tableau. The course covers the full analytics process — from data understanding and cleaning to exploration, visualization, and knowledge discovery. Through case studies and guided exercises, students will apply analytical techniques to real-world business scenarios, learning to clean data, identify trends, build dashboards, and communicate insights that drive informed decisions.
1. Understand the role of analytics in solving business problems.
2. Identify, acquire and prepare data for analysis.
3. Explore data through visualization and build interactive
dashboards and data stories in Tableau.
4. Analyze data using descriptive and predictive analytics.
5. Communicate data insights effectively to business stakeholders.
❑ Part 1
Introduction to the Course and Business Analytics
Descriptive Statistics
Data Cleansing (Excel and PowerQuery) Creating Students’ accounts on Tableau
Data Visualization Basics (Tableau)
Building Dashboards & Data Stories
Exploratory Data Analysis
Midterm Review + Hands-On Lab
❑ Part 2
Regression Analysis
Forecasting & Time Series Basics
Visualization: storytelling dashboards
Midterm Review
Predictive Analytics Basics (introduction)
Project Workshop — group consultations
Group Project Presentations
— Kader Ali
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